The ARAW siji

November 04, 2018

The Araw platform addresses fundamental problems in the e-commerce and cryptocurrency economies. Firstly, retailers online and offline offer restrictive reward systems bundled with their services – they are often of little value to the consumer given their limited nature. Reward systems in commerce as a whole are underutilised due to the lack of technological investment. Coincidentally, many companies find it difficult to provide attractive reward schemes as they risk undervaluing their services. The ‘Unified Reward System’ allow service providers to become an ARAW token distributor, allowing them to control the format of their reward plans. The ARAW token is now acts as more than a simple reward point – as it is utilised and redeemable across all of ARAW’s ecosystem participants. Additionally, owners of ARAW are able to convert their tokens into fiat currencies via ARAW mobile wallet & take cashback to their associated bank account.

Diversified Channels to increase the Adoption of the Araw Platform

The Araw platform is aiming to target multiple channels to increase the adoption of the blockchain technology. There are two main verticals to achieve our goal:-

1. E-Commerce: The goal of the ARAW token to be a part of everyone’s day to day shopping without needing them to change their shopping behavior. This can be achieved with simple and easy to use e-commerce website which is transparently integrated with the decentralised payment.

2. Decentralised Payment: The Araw platform will be a bridge between merchants, consumers, cryptocurrency exchanges, and the Ethereum smart contract that manages the liquidity of the ARAW token.

The Existing Araw Platform

The existing Araw platform, Araw UK Ltd. was founded in 2016. This platform has been implemented using virtual tokens without blockchain support. We provide our client businesses with services such as

1. Customer analytics: keep track of loyal customers, their points and redemptions in real time.

2. Customer insight dashboard: connect in real time to the customer information and turn those insights into more sales and customer loyalty.

3. Business branded loyalty card

4. Increase revenues with new and loyal customers: Engage and reward your customers.

5. Know your customers better and bring them back to your business: Distinguish between dormant and loyal customers, and send right offer to right customers.

6. In-store marketing: we provide in-store marketing material to promote digital loyalty program among customers.

The ARAW Token Solution

The Araw Platform offers a practical solution to the problems outlined above as well as the potential to become the practical heart of e-commerce and cryptocurrency combined. It strives to reward shopping with cryptocurrency by exposing the common person to the ARAW token. The key focus of ARAW is giving effortless access to cryptocurrency ownership which comes with potential rise in value – without dealing with any of the underlying complexities which make cryptocurrency unattractive.

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