GOeureka ICO


GOeureka: Future of Online Hotel Booking

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About Goeureka
GOeureka is a travel technology company that uses blockchain technology to build a hotel booking platform. Our mission is to decentralize the hotel booking sector and provide better transparency by enabling hotels to connect directly with their customers. As a technology partner for hotels, GO aims to provide a dynamic digital experience to users and eradicate the high commission structure imposed by online travel agents. By reducing the hotel's financial commitment to third-party booking platforms, GO's vision is to enable hotels to focus more resources to provide better intrinsic value and services to travelers around the world.
GOeureka is a travel technology company that uses blockchain technology to build a hotel booking platform. Our mission is to decentralize the hotel booking sector and provide better transparency by enabling hotels to connect directly with their customers. As a technology partner for hotels, GO aims to provide a dynamic digital experience to users and eradicate the high commission structure imposed by online travel agents.
By reducing hotel financial commitments for third-party booking platforms, GO's vision is to enable hotels to focus more resources to provide better intrinsic value and services to travelers around the world.

Why Ethereum blockchain?
The blockchain provides GOeureka with the required token economics needed to eliminate high commission fees and the ability to facilitate interoperable loyalty points. GOeureka’s platform also benefits from the distributed ledger technology that guarantees security and transparency across its platform.
GOeureka chose the Ethereum blockchain due to its flexible and extensible nature. The use of Ethereum smart contracts allows for the creation of “autonomous agents” that may be implemented throughout GOeureka’s platform to automate many processes and remove various third-parties that usually result in a slower process and multiple transaction fees that lead to high costs.
While moving towards a fully decentralized platform, GOeureka will look into the adoption of key blockchain technologies such as zero knowledge proofs, off-chain computation solutions and recently introduced Ethereum technology like the Plasma and Raiden network.

Problems We Solve
For Consumers
1.      LACK OF TRANSPARENCY LEADING TO HIGHER PRICES
Inequitable commissions to OTAs ultimately decrease hotels' margins and increase consumer prices
2.      NEGLECTED HOTEL LOYALTY PROGRAMS
Consumers miss out accruing points and subsequently free hotel rewards
3.      SEARCH BIAS
The manufactured bias through modified and reordered search results on OTA's ultimately costs consumers choice and value
For Hotels
1.      IMPACT ON HOTEL DIRECT BOOKINGS
Online travel agents dominate the sector, driving up to 70% of all online bookings
2.      HIGH COMMISSIONS
OTAs charge hotels 15%–30% commissions, impacting hotel margins
3.      LACK OF ACCESS
Increasing dominance of OTA's limits hotel's access to consumers

Loyalty Programmes
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Hotel loyalty programmes will be integrated into the GOeureka platform, where travellers may earn loyalty points from the hotels they have booked. Necessary APIs will be provided for hotels to link their loyalty database with GOeureka. This will help facilitate the interoperable loyalty points detailed in GOeureka’s official whitepaper.   GOeureka will send and retrieve data from the hotel’s database to provide real-time updates for users to track their points and for hotels to track points that users have redeemed with GOeureka.   Research shows that 70% of customers do not sign up for a loyalty programme due to inconvenience and time costs associated with registering for a programme . With GOeureka, 1 registration for a loyalty programme is processed and verified in the backend. Customers will only be required to fill up an online registration form or, if they are already registered loyalty members, they only need to provide their pre-registered details (e.g. member ID) and the platform will link and display their loyalty details. 

Services Dashboard & CMS
 Hotels will have access to a services dashboard and content management system (CMS) that interacts with GOeureka’s mobile application. Hotels are able to list services that they provide and directly communicate with guests during their stay. Hotels may subscribe to the following services: 
Housekeeping
Concierge services
Live chat
Room service
Events
In-app notifications will alert hotels when guests require a particular service. Hotels may update information and ongoing events in the vicinity, as well as their room service menu via the CMS.

Hotel Services 
Upon check-in, authentication tokens will be sent to GOeureka’s hotel CMS and guests will be matchmade with the hotel they have checked into once tokens are authenticated in the backend. Hotels and guests will have direct access to each other and will be able to communicate for the duration of the stay. Guests will be entitled to the aforementioned hotel services, depending on what hotels make available. 
To provide full self-service capabilities, GOeureka will also provide a room key feature on the mobile app. The availability of the mobile room key depends on the hotel’s physical infrastructure, but hotels with smart locks or keypad locks will have the room key feature integrated on GOeureka’s app. 
GOeureka will integrate available developer APIs by major smart lock providers. This technology makes use of encrypted Bluetooth technology, where authenticated data is sent from the GOeureka app through the guest’s mobile device to the smart lock network which then unlocks a guest’s room. Bluetooth technology is found to be a safer alternative due to encryption and authentication methods available for Bluetooth transmission as opposed to Wi-Fi protocols that are easily spied on by other users on the same Wi-Fi network.

Token Details
GO Token

The GO Token is a digital token or virtual currency designed to facilitate transactions on the GOeureka platform for the purchase of room nights, hotel services and unlocking a range of other benefits and travel rewards.
Token Type : Utility
Standard : ERC20
Token Ticker : GOT
Tokens for sale : 600 million tokens. All unsold tokens will be burnt.
Token price : $0.10
Bonus Distribution : Private sale - 30% | Pre-ICO Phase 1 - 15% | Pre-ICO Phase 2 - 12.5% | ICO Month 1 - 10% | ICO Month 2 - 5%
Hard Cap : USD $60 million
We Accept : ETH, BTC, USD
Restricted Countries : USA, China

Roadmap
Mar 2018 – Aug 2018
  1. GO platform to launch and accept bookings
  2. Launch of GO Token Sale
  3. Development of App and Booking website
  4. Marketing and connecting with potential partners

Sep 2018 – Dec 2018
  1. Launch of product Beta test with partner  hotels
  2. Product market launch
  3. Development of loyalty points
  4. Launch of digital marketing campaign and customer acquisition program

2019
  1. Build key partnerships with Hotel groups
  2. Develop loyalty network for interoperable points spending on platform
  3. Development of multiple cryptocurrencies payment

2020
  1. Expand loyalty network across industries
  2. Have global market reach
  3. Develop loyalty network blockchain
  4. Exploration of customer big data and analytics


Team
 

For More Information :

Author :
Dew_re
0xCBC944c2b274349e60c15897EF269Ca0df75213E

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